Do consultants really add value to a business?
Lately, my limited television viewing has included the House of Lies series. Its interesting to watch real life consulting situations melded with all the jokes and anecdotes about consultants that you have heard. And while this may be a comedy series, it does have a lot of factual details to can make consultants smile and wince in cognizance to the situations depicted.
Which brings me to the question – Do we add value to your business?
Executives I’ve spoken to are varied in their opinion, depending upon which side of the change they’re on. Some swear by the consultants they’ve hired and sing praises in every forum they find. The majority however have a not-so-favourable opinion of the value delivered.
In all honesty, we as consultants are also guilty of doing too little to change the perception that the world has of us. Its time we project and publicise the value we bring to customers, not just the size of the deals. Not just get the business, but create evangelists among clients.
So we can have our reputation for bringing value precede us. So we waste less time proving who we are and spend more time doing what we can do.
So we can get rid of that “About Us” slide in our presentation deck.